Brand identity
One mark, one voice, three focused worlds.
EDUCS is written in full capitals and always leads with clarity — blue on white, generous space, no ornament. This page is the working reference for anyone presenting the brand.
The mark
Minimum mark size: 24px on screen. Clear space on all sides: the height of the “E”.
Colour system
EDUCS Blue
#2155C0
Primary brand colour
Pure White
#FFFFFF
Base surface
MUMITUL Pink
#FD5489
Studio accent
ILI Red
#DC2626
Nihongo accent
ZEXIBO Blue
#0055FF
Career toolkit accent
Sub-brand lockups
Typography
Learn. Build. Succeed.
Headlines use the display scale with tight tracking; body copy stays relaxed and highly readable. Labels are set in small caps with wide tracking.
Display
Section and page headlines
Body
Paragraphs, cards and lists
Label
Eyebrows, meta and captions
Usage
Do
- Use the EDUCS mark with clear space equal to the height of the “E”.
- Keep the wordmark in EDUCS Blue on white, or white on a solid brand colour.
- Pair each sub-brand with its own accent only inside its own section.
- Write the name in full capitals: EDUCS.
Don’t
- Do not stretch, rotate, outline or add effects to the mark.
- Do not place the mark on busy photography without a solid backing.
- Do not mix two sub-brand accents inside one component.
- Do not write it as Educs, EduCS or E.D.U.C.S.
Need the assets?
Logos, colour values and layout references are available on request for media, partners and collaborators.
Request brand assets